Search Engine Optimization (SEO) is highly crucial to driving quality organic traffic to your website and improving its visibility on the search engines.
While there has been a common misconception that SEO is dying—the truth is, SEO ROI for your business can be as high as 12.2 times the total marketing spend.
Your website’s SEO depends on numerous factors—including quality content, on-page optimization, page speed, site security, and customer experience; the web hosting solution you choose plays a significant role in ensuring a high website SEO performance.
This is where Cloud Server Hosting comes into play.
Businesses have been increasingly shifting towards Cloud Server Hosting for several reasons. This article will see what Cloud Hosting is and its benefits for your website’s SEO performance. Let’s go!
What is Cloud Hosting?
Cloud Hosting is a unique web hosting solution. While traditional hosting hosts your website on a single server, Cloud Hosting uses multiple Hosting Servers to store your website files and data.
Thus, your website data relies on multiple servers instead of a single server—ensuring high data integrity and security in Cloud Hosting.
So, how does this unique cloud web infrastructure impact the SEO performance of your website? Let’s find out.
Top Benefits Of Cloud Hosting For Your Website SEO
The Cloud Hosting architecture positively impacts and significantly improves your website’s SEO performance. Here are some major advantages of Cloud Hosting for your site SEO.
1- High website uptime
Cloud Server Hosting improves your website uptime—preventing your site from going down or offline for your website visitors.
Server failures are inevitable, and when that happens, the server takes the website down with it. This is especially a major issue with traditional hosting.
However, since Cloud Hosting stores your website data on multiple servers—you get guaranteed uptime. So, even if one server fails, another takes over to keep your site up and running.
Search engines like Google prefer websites that don’t go down and send customers to these websites to offer quality customer experience.
Thus, the longer and more frequent the downtimes—the poorer your website SEO. So, with high uptime, you can achieve a higher ranking on the Search Engine Results Page (SERP).
2- Improved performance and page loading speed
Another positive impact of Cloud Hosting on your site SEO is improved page speed.
Most reliable Cloud Hosting providers use a caching solution and a Content Delivery Network (CDN) to help your website load faster for your site visitors and improve page speeds.
The faster your website speed, the better your Google rankings because slow page speed increases bounce rates and deliver a poor user experience. Thus, a slower speed will significantly take your website down the SERP results—affecting SEO performance.
3- Enhanced site security
Unlike traditional web hosting, Cloud Web Hosting ensures maximum data security and integrity—eliminating the risks of Man-in-the-middle (MITM) attacks and other online threats.
It prevents the risks of data loss and keeps your website data and sensitive customer information safe from online threats.
Security is of the utmost importance and a major SEO factor. Search engines push websites with lower security down the search engine results page. So, with Cloud Hosting, online attacks have no chance of harming your website and it’s security.
4- Prevents hardware failure
Most hosting companies power their Cloud Hosting solutions with SSD storage. SSDs or Solid State Drives are much more reliable than Hard Disk Drives (HDD)—as SSDs don’t rely on hardware components or moving disks to retrieve data.
HDDs consist of rotating disks that keep spinning continuously to read and write data—making them more prone to hardware wear and tear and failures. SSDs, on the other hand, use memory flash drives and do not consist of such rotating disks—making them more durable, reliable, and faster.
Thus, the chances of data loss and slower speed are significantly reduced in Cloud Hosting—improving your website SEO and making it easier to achieve a higher SERP ranking.