Saturday, March 2, 2024

Digital optimism: Customers drive cloud and industry innovation with Microsoft technology


Among the prominent trends highlighted at Microsoft Inspire, our annual partner conference, was “digital optimism,” where the Microsoft cloud is playing an outsized role in many key areas defining the future of global business, including hybrid work, resilient global supply chains, inclusive economic development, global sustainability and cybersecurity. This optimism reflects how customers are increasingly seeking ways to innovate and future-proof their business models with the cloud. It also underscores how Microsoft and our global partner community are co-developing digital solutions that help these customers create lasting value amid pandemic-related market shifts, despite industry or geography.

This past quarter highlighted technology’s critical role across industries. Microsoft acquired Nuance to address healthcare industry needs by combining our cloud, AI solutions and expertise. We are working with AT&T to move its 5G mobile network to the Microsoft cloud to support evolving customer needs, and Mars to optimize operational speed and intelligent manufacturing supply chains using Azure. We are co-innovating with Morgan Stanley by bringing together technology and engineering expertise to solve financial industry challenges and a have a partnership with Standard Bank, driving innovation and resiliency to promote economic growth in Africa.

In the public sector, our ongoing partnership with the U.S. Army used Microsoft’s HoloLens to create devices that fundamentally change how soldiers operate and redefine what they can do. Microsoft donated Azure credits to the National System of Unemployment in Brazil to help with economic recovery, skilling and sustainability, and Chile’s Immigration Department launched a digital transformation initiative so people can obtain an electronic visa quickly. We are also partnering with the Met Office to build the world’s most advanced weather and climate forecasting supercomputer to protect people, businesses and infrastructure in the U.K. from the impacts of extreme weather.

In education, hybrid environments are the new normal and our technologies and devices break down classroom barriers. Dubai College built a new learning model to provide live video lessons and course materials using Teams, OneNote and Surface devices. The University of Wales Trinity Saint David is using a range of Surface devices to integrate mobility across multiple campuses, professional services staff and academics, and Washington State University is using Teams and Surface devices for student athlete coaching, academic support and team building. District of Columbia Public Schools shifted 117 schools to remote learning, while four of The Russell Group universities enabled secure remote learning with Azure Virtual Desktop. Beyond the classroom, Cogna Educação in Brazil used Azure cloud services to unify its entire academic management platform, and the University of North Carolina Charlotte developed an Azure Platform as a Service (PaaS) and IoT technology-based solution to retrofit streetlights as multivehicle smart charging stations.

In media and communications, we partnered with WPP to launch Cloud Studio, an innovative cloud platform on Azure that will arm its creative teams with technology to collaborate and create anywhere. In China, Samsung deployed Microsoft Azure Metrics Advisor to improve customers’ entertainment experience. Multinational telecommunications services provider Telefónica is revolutionizing secure data management through on-premises mobile edge computing within a private 5G network for safer and more efficient data management. Malaysia-based Axiata Group is tightening its cybersecurity using Azure Sentinel and Microsoft 365, including password-less solutions, and Nokia built an app on Power Platform to generate more accurate reporting in less time, resulting in improved service delivery performance and customer satisfaction. We also partnered with customers across the sports industry to develop interactive fan experiences throughout the pandemic. Mexico-based events specialist AS Deporte consolidated its platform using Microsoft cloud solutions to strengthen and simplify its management and operations. Using AI and machine learning, LaLiga is reinventing interactive audiovisual experiences and formats, while the NBA is delivering fans powerful insights behind every shot, pass and play. The NFL is using Teams to digitize collaboration and deliver virtual game day experiences, the Los Angeles Clippers are engaging fans with a hyper-personalized game night experience using Dynamics 365 Marketing, and the Miami Dolphins are using Power Virtual Agents and Power BI for an automated and predictive website experience.

Eastlink Cloud Pvt. Ltd.
Tripureshwor, Kathmandu, Nepal

Phone: 166001-95985


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