Honor, the Chinese tech giant, has officially introduced its latest Magic 6 Pro smartphone worldwide. This new device boasts an experimental eye-tracking AI feature, allowing users to control their cars remotely by simply looking at their phone screens. This groundbreaking capability, already available in China, is now set for global integration as Honor extends its market reach beyond its home country.
Previously under Huawei Technologies’ umbrella, Honor was acquired by state-owned Shenzhen Zhixin New Information Technology Co in November 2020. Until now, Honor primarily focused on the Chinese market for its smartphone releases. However, the global launch of the Magic 6 Pro signals the company’s ambition to attract customers worldwide.
The global release of the Magic 6 Pro coincides with various tech and telecom companies unveiling new products and features ahead of the annual Mobile World Congress (MWC) in Barcelona, starting on Monday. With a significant emphasis on generative AI, these companies aim to capitalize on cutting-edge technology to boost smartphone sales.
Despite the promising potential of integrating generative AI for enhanced functionality, concerns regarding its legal and ethical implications are significant. Nevertheless, smartphone manufacturers maintain optimism about leveraging AI to revitalize a sluggish market.
In a fiercely competitive Chinese smartphone market dominated by industry giants like Apple and Oppo, Honor seeks to fortify its position through the integration of advanced technologies. Notably, the company is actively working on integrating the LlaMA 2 large language model (LLM), similar to ChatGPT, into its devices to enhance the user experience.
Apart from the Magic 6 Pro smartphone, Honor is gearing up to unveil its new MagicBook Pro 16 laptop. This device features AI-driven functionality facilitating seamless application transfer between devices, underscoring Honor’s commitment to harnessing AI’s collaborative potential to streamline user interactions across multiple platforms.
Honor’s CEO, George Zhao, expressed confidence in the transformative power of collaborative synergy amidst the AI era. Zhao emphasized the company’s dedication to innovation and user-centric design, highlighting Honor’s strategic vision for integrating cutting-edge technologies into its product ecosystem.
