Why should you use TikTok to promote your blog?
Here are the main reasons why.
1. Build brand and blog awareness
You might not immediately see a million click-throughs to your blog directly from TikTok, but that doesn’t mean people aren’t becoming familiar with your brand.
TikTok has a unique algorithm that works to promote everyone’s content—even accounts with only a few followers.
What’s particularly interesting is even brand new TikTok accounts can get millions of views on videos. In fact, the newer your account is, the more likely one of your videos is to go viral.
2. Connect with new audiences
TikTok has over 800 million active users, a plethora of new downloads every day, and is growing faster than any other social platform.
While it’s true that TikTok is most popular amongst Generation Z, that’s not the only crowd interested in TikTok.
Regardless of your target demographic, a large amount of your ideal readers spend time on TikTok.
This gives you an opportunity to attract readers that are already within your target demographic, and to also connect with a younger audience as well.
3. Reach all your social audiences with video
The best news about social media is you don’t have to create new content for every platform. TikTok makes it easy for you to create a video and automatically share it to Facebook, Instagram, SnapChat, etc.
All you have to do is create your video, add any effects, press “next” when you’re satisfied, add video details, and then click “automatically share to,” and select the respective platform.
Ways to promote your blog on TikTok
1.Connect your social profiles
The top way to start driving traffic from TikTok is to connect your other social profiles.
TikTok makes this easy.
All you have to do is go to your profile page, click on “Edit Profile,” scroll down to the bottom and connect your Instagram and YouTube accounts.
Once you connect your social accounts, you’ll see the respective social icons on your profile.
2.Add your website link in bio
Here are the steps to follow to join:
– Go to your TikTok profile
– Find the three dots in the top right corner and tap on them
– Scroll down until you see “Join TikTok Testers”
– Tap on “TestFlight” and download it
– Tap “Start Testing”
– Download the new version of TikTok
– Go back to your TikTok profile
– Tap “Edit Profile”
– Add your blog to the website field
3.Follow and participate in TikTok trends and challenges
It doesn’t matter what your niche is, gaining followers on TikTok is all about providing fun, interesting, and hyper-relevant content. This means participating in trends and challenges.
Make it a priority to check out the “Discover” tab often and see what kind of content is on fire. Trending content may include different videos set to a particular song or sound (currently “Rasputin” is trending), a hashtag, or a challenge. See trending challenges from last year here for examples.
Once you know what is trending, put a unique blog-relevant spin on it and join in on the fun.
This is a great way to get TikTok’s algorithm and other users to notice your profile. Plus, it’s cool.
- Collaborate with others
In the TikTok world, people working within your same niche aren’t your competitors. They’re your friends.
An excellent strategy is to use the “Discover” page to search for other content creators in your niche, and reach out to them.
Follow them and engage in the conversation by liking their videos and commenting, mentioning them in some of your videos, and creating a Duet here and there.
Once you have a relationship, you can reach out about collaborating to grow each other’s reach.
- Use hashtags
It’s safe to say TikTok is the social media platform where hashtags are the most useful.
When you create your videos, don’t forget to add relevant and trending hashtags.
This will help TikTok know how to serve up your blog’s videos and also allow users to find your profile via search.
- Make your copy count
The same writing rules that apply to blog writing apply to writing your TikTok profile and video descriptions.
In your profile, tell your audience who you are, what your blog is all about, and let them know how they can find your website.
- Pay for TikTok ads
If you’re serious about capturing blog readers directly from TikTok, then consider buying an ad. With TikTok Ads, you can add a clickable button to your video. As of now, paying for a clickable link is the only way to insert one in your video.
Some popular TikTok calls-to-action for bloggers include asking viewers to visit your store or check out your website.
- Go live
Here’s another TikTok video exposure secret: going live.
To tap into the go live feature, you have to have over a thousand TikTok followers. Once you hit that number, you can build brand awareness and meaningful connections by sharing live content.
Not only does this help you build brand affinity, but it’s another great way to gain new followers. TikTok has a feature under the “All activity” tab in users’ inboxes called “Top LIVEs.” Top LIVEs shows live content to different people, increasing your reach.
To go live, select the plus button, swipe across to the LIVE tab, and tap “GO LIVE.” Remember when you go live to invite your audience to take action.
Share Your Blog on TikTok
TikTok is an outstanding way to promote your blog because it helps you reach new audiences, repurpose your content, and build your brand.
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