The Coronavirus pandemic has changed the dynamics of the world; the way different countries have handled it and its impact on economies. One significant effect of COVID-19 was lockdown. With people forced to stay indoors, there was a significant increase as well as a change in how people used and perceived the internet. While the world got acquainted with remote working practices and virtual communications with family and loved ones, it also led to a rise in online shopping.
The social distancing norms and rising preference for no-contact transactions led to a change in the business-customer interactions, with customers preferring online modes of communication and service delivery. This led to businesses and service providers scrambling to meet the demands by going digital.
As a result, the number of new websites has risen sharply, giving rise to the need for more web hosting providers. So, if you’re thinking of starting your own web hosting company and becoming a web hosting provider, this is a great time to do that.
What is Reseller Hosting?
Reseller Hosting is a type of hosting where you provide hosting services to your customers without actually owning or maintaining any server hardware. Buy a Eastlink Hosting plan from a full-fledged hosting company and get server space and related resources, such as CPU cores (processing power), RAM (memory), and storage.
Instead of using these resources to power your website, you ‘re-rent’ these resources to your customers. So, you become a Web Hosting ‘Reseller’. To your customers, you are the hosting provider. But you don’t own any of the server infrastructures or hosting resources.
The need for Reseller Hosting in a pandemic
Reseller Hosting exists as a business model because there’s a demand for a more customized and personalized hosting solution. Big hosting companies, because of the sheer volume of customers, cannot offer customized hosting plans or solutions. They have a few standard plans and a set customer service model that they deploy.
A lot of people who are going online in this post-pandemic world may not be experts in hosting, meaning that they are going to need some amount of hand-holding. It is precisely the scenario where Reseller Hosting comes into the picture.
A Reseller Hosting company can offer customized plans and also provide help to its customers in a way that bigger companies cannot — and the market is willing to pay for these extra services.
A few essential points and challenges for a Hosting Reseller
As a Hosting Eastlink, the most crucial box you have to tick is that of uptime and general reliability. No one wants a website that crashes very frequently and needs a lot of maintenance to keep it going, and is generally unreliable.
It is your responsibility to ensure that your hosting services are reliable. The best way to ensure this is by picking a Eastlink Web Hosting partner that has an excellent reputation for reliability. A lot of the time, websites crash because of problems in the server. Given that it’s your web hosting company that manages and maintains these servers, it is crucial that you pick a great company.
2. Technical support
While it’s true that anyone can start and establish asuccessful Eastlink Hosting business, there are a few things that you do need to know. It’s always a good idea to understand the ins and outs of the hosting business.
However, when you’re new to the business, you don’t have a lot of experience, and dealing with technical problems that clients face can be a challenge. To mitigate this problem, try and choose a company that offers excellent technical support. It allows you to fall back on them if there’s ever a need. Technical support, at least in the initial days of your venture, is a lifesaver.
3. Agility and a willingness to adapt
Willingness to adapt is probably one of the more difficult challenges of being a Hosting Eastlink. The world of hosting and websites move at great speeds. Significant technical developments happen quite regularly.
For example, e-commerce modules were unheard of just a few years ago. Now, they’re everywhere. As a Hosting Eastlink, you tmust be quick to adopt these new changes and offer them to your customers.
The best way to do this is by reading up on what changes are imminent and preparing yourself to implement them in your server environment.
4. Customer support
Dedicated and quick customer support is one of the — if not the primary — most important reasons why people choose Eastlink Hosting services. People expect fast and efficient customer support. As a Reseller Hosting provider, customer support should be a top priority for you.
As a rule of thumb, every customer should have, at least, two channels to reach out to you. Initially, you may not be able to offer 24X7 phone services. But that shouldn’t prevent you from providing excellent customer support.
Chatbots have improved a lot in recent years and are capable of solving a lot of simple problems. You can provide email support for more complex issues. But whatever channels you choose, efficiency and speed are the words to keep in mind.
5. Catering to online businesses and e-commerce websites
It is crucial to pick a niche in the hosting world because there are a lot of hosting companies out there. Pick a niche and become an expert in that vertical. It’ll help your business grow quickly.
However, it’s essential to understand that online businesses and e-commerce websites are the mainstays of hosting. Business websites grow continuously, and so do their hosting needs. E-commerce websites need a lot of space and resources, given that they need to catalogue all their inventory. What’s more, new products are added to e-commerce websites all the time. So, they will need additional resources too, which means that concentrating on these types of sites will pay dividends in the long run.