Here are the 5 different things that you must potentially do after you’ve purchased a domain name to kickstart your online business.
1. Purchase hosting
When it comes to setting up your business website – domain name and web hosting go hand in hand. It’s recommended to purchase hosting from the same source you’ve purchased your domain name so that you don’t need to sync them manually. Although you can purchase both from different sources as well. We at Eastlink cloud offer both domain registrations, as well as hosting.
There are several hosting options available and you can choose the one best suited for your website’s needs. Most new businesses prefer Shared Hosting as their web hosting, as it is affordable and easy to manage.
2. Register yourself on social media platforms
You may think, why so soon? But in this ever-increasing social media friendly world – just like preferred domain names vanish fast – so do social media handles. Even if you do not plan on running your social media at the moment, registering your brand name is important.
Getting social media handles that match your business name helps in establishing your brand online. Moreover, it also increases your brand awareness and recall value. And thinking way into the future, it can also act as one of your support mediums.
Also, you need not be present on every social media platform. Decide which platform works best for your business and register!
3. Set up your business email address
Wondering why you need a custom email address for your business? Imagine you receive two emails, viz. salesmybusiness@gmail/yahoo/etc.com and firstname.lastname@example.org. Each of the senders claims to be a new online business. Which business are you most likely to make a purchase from? Chances are the latter – only because it builds credibility as a serious business.
A business email address helps build not only credibility but also aids in building your brand and its recognition. If you’re thinking, a business email will burn a hole through your pocket – trust us, it won’t.
4. Chalk out goals for your business
Goals help visualise your business ideas and what you aim to achieve. Before you build and launch your website it is crucial to build an actionable item list based on what your business is about and all you want to achieve.
This doesn’t have to be a plan set in stone, however, defining your goals at the start enables you to always be in check and work on items that you want to achieve.
Some goals could be:
- The revenue you want to drive
- Do you plan on having a blog?
- If you have set up social media accounts, the number of followers you aim to achieve, and more
If you’re ever stuck and don’t know where to head your goal checklist can always come in handy!
5. Start building your website
It is now time to start building your website. If you’re techy then you can choose to code from scratch or if you’re new to website designing you can choose a website builder and create your website easily with simple drag and drop.
Building a website is a long process as you have to design how the website will look, the colours, fonts, the kind of content that will be published, and so on. Although this is a fairly lengthy process it is usually a one-time activity. So, make sure you build your website with ease and patience.