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Are You Using WordPress Reusable Blocks?

What are WordPress Reusable Blocks?

WordPress reusable blocks are snippets of globally synchronized content. In the Gutenberg editor, you can edit these blocks in one place, and the updated version will appear on any post or page with the inserted block.

This nifty WordPress feature is the ultimate timesaver. Rather than creating the same content multiple times, you can now create a content block, save it, and add it to your desired post with only a few clicks.

As an added bonus, reusable blocks work on multiple WordPress sites. Simply export the block and use it on other sites. You can build and manage an entire library of reusable blocks.

Think of WordPress reusable blocks as an easier way to structure your content. For example, you can highlight reviews on all your product pages.

Or encourage visitors to promote your brand by adding social media icons to all your high-traffic blog posts. If your goal is to boost your email subscribers, build a block to persuade readers to sign up for your newsletter.

The Benefits of WordPress Reusable Blocks

WordPress reusable blocks are productivity tools to ramp up your content production. Reusable blocks eliminate the repetitive work of building the same content for several posts and pages. For instance, you can save the design elements of your forms and surveys and update them when you launch new marketing campaigns.

Without reusable blocks, you’re stuck copying and pasting your content from a text editor to WordPress. This inefficient process comes with more human error. You could possibly skip a few posts or incorrectly copy the content to the wrong spot. Instead, reusable blocks offer consistency in your formatting.

Saving time is one of the major benefits of reusable blocks. When you need to quickly add new content to your pages, reusable blocks make it possible to build blocks for gated content sign-ups, author bios, and call-to-action buttons.

It’s also beneficial for sponsored content. You can tweak sponsored advertisements. For example, Change your sponsor’s logo across your entire site with ease, and get back to creating impactful content for your visitors.

Eastlink Cloud Pvt. Ltd.
Tripureshwor, Kathmandu, Nepal


Practices to Ensure the Security of Your Dedicated Server

Be it a small online business or a large enterprise, security is of utmost importance. Just like in the physical world security codes, access cards, etc. are in place so that no authorized entity can enter the premises similarly in the online world it is imperative that website servers be protected from cyber attacks.

Irrespective of the web server you may choose for your website there is always a threat that can compromise the security of your website. Although if you’ve chosen Dedicated Server as your website’s hosting server then the chances of security and data breaches is minimal owing to the fact that only a single website is hosted on a single server. However, it is important that you improve your security so that your website’s data is not compromised.

Here are 4 practices that can help strengthen the security of your Dedicated Server:

1.Take regular backups

Your website data is of utmost importance, especially if you’re a business website dealing with customers. If at all your website is under a cyber attack you may lose your website’s data at such a time, a backup would come in handy. Taking regular backups can ensure that your website doesn’t suffer losses due to extended downtime, and can be restored efficiently.

Although some hosting companies offer backup policies to be on the safe side it is crucial that you install a software of your choice. Codeguard is one of the most popular cloud-based data backup tools that allows you to automatically schedule your backups and restore them whenever required.

2. Install an SSL certificate

Even though your website is the sole website running on your Dedicated Server, installing an SSL certificate helps encrypt your website’s communication channel. Moreover, an SSL certificate also adds credibility to your website, allowing your customers to know that their data is safely guarded.

Most web hosting solutions come with a pre-installed SSL certificate, if not, you can install it with minimal cost. Once your website is SSL certified, it is automatically secured with an HTTPS, which also helps your website rank better in the Google search engine.

3. Update software regularly

With Dedicated Server you get full root access to your server and resources, this also includes all the plugins and software that are installed on your server. Irrespective of the number of tools installed, make sure to update each of them regularly. Software tools that haven’t been updated in a while can prove to be a threat and increase the chances of security breaches.

Furthermore, if the software hasn’t been updated by the vendor in a while it may be worth considering a replacement.

4. Log in on trusted networks

A simple and effective method to ensure the security of your Dedicated Server is by logging only through trusted networks. This network could be your home/office WiFi or a LAN connection. Another way to add a security layer is to ensure that anyone outside your trusted network can only login if they are connected to your business’s VPN.

Logging in using trusted networks minimizes the risk of a data or security attack that can make your login page vulnerable.

Strengthen your server and build trust

Although you may have the right security measures in place to protect your Dedicated Server, you might still end up being a victim of a cyberattack. At times like these it is important that your web hosting provider is trustworthy. A good web hosting provider adds an additional layer of security to your Dedicated Server to protect your website’s server.

Eastlinkcloud Dedicated Server is powered by world-class technology that helps ensure website speed, high-performance, data protection, and reliability. Moreover, our customer service is available 24/7 viz chat, email, and phone to monitor and manage your server and its needs.

So, get ready to grow your business by strengthening the security of your Dedicated Server and building customer trust.

If you have any questions or suggestions, please feel free to leave a comment below. Head to our Servers Blogs category for more information on different types of servers, tips to maximise server performance and more.

Eastlink Cloud Pvt. Ltd.
Tripureshwor, Kathmandu, Nepal


Take Your Biz-ness Places With the .BIZ Domain Extension

As a business owner, providing a seamless user experience to customers is crucial to take your brand places. With the digitization in technology, reliance on marketplaces, and the recent pandemic causing businesses to get online while customers stay indoors, e-commerce businesses are a rising trend.

Everything from fashion to technology to groceries are now online! Many brick-and-mortar businesses have also moved online. The internet has opened up many possibilities, previously unimaginable. Today, you can reach a customer in another country or even another continent just as easily as a customer in your own city.

To promote your business and evoke a strong sense of digital identity, it is important to have a powerful online presence. One of the most sought after ways to create a strong digital presence is to acquire a domain name that can be synonymous with your business. The .BIZ domain extension can be linked to a business instantaneously, thereby making your customers aware that you’re a business website. For instance, if your domain name is, your customer will easily be able to recognise you run a cake and confectionery business.

Advantages of choosing .BIZ:

  • Recognised globally and offers credibility
  • Makes your brand upbeat, unique, and unforgettable
  • Adds value and professionalism to your website

.BIZ is perfect for:

.BIZ is ideal for anyone or everyone who runs an online business or wants to promote their business online. It can be:

  • A startup
  • An e-commerce store or service provider
  • A physical store with a business website
  • A B2B or B2C online business
  • A community blog or an organization

Eastlink Cloud Pvt. Ltd.
Tripureshwor, Kathmandu, Nepal


Growth marketing roundup: TechCrunch Experts, creative testing and how to nail your narrative

“It’s about focusing on the metric that directly reflects the value that your company and products bring to your customers,” growth marketer Maya Moufarek told us in an interview for one of our most popular marketing articles of the week. “For Airbnb, that may be the number of nights booked; for Spotify, minutes listened to. It’s all about simplifying your strategy into something that is digestible, memorable and applicable.”

In the interview, Moufarek speaks about the importance of Sean Ellis’ North Star metric, how she audits her clients, brand building and more.

Marketing Cube founder Maya Moufarek’s lessons for customer-focused startups: Founder of growth consultancy Marketing Cube Maya Moufarek joins Miranda Halpern for an interview as part of the TechCrunch Experts series. Moufarek shares her advice for startups and explains why there’s no one-size-fits-all approach to marketing.

In growth marketing, creative is the critical X factor: Self-proclaimed “growth marketing nerd” and current Uber growth team member Jonathan Martinez breaks down how to be successful with creative testing. Martinez discusses how to do this when faced with the current privacy restrictions.

(Extra Crunch) Susan Su on how to approach growth as your startup raises each round: Managing Editor Eric Eldon recaps growth marketing expert Susan Su’s talk from TechCrunch Early Stage: Marketing & Fundraising. Su goes through a sample qualitative growth model and the importance of always having a growth team.

(Extra Crunch) Silicon Valley comms expert Caryn Marooney shares how to nail the narrative: Senior Editor Matt Burns recaps Caryn Marooney’s talk from TechCrunch Early Stage: Marketing & Fundraising. Marooney, current VC and former communications expert, touches on her RIBS method — read the article to find out what it stands for and how to apply it to your own narrative.

(Extra Crunch) Greylock’s Mike Duboe explains how to define growth and build your team: Editor Lucas Matney breaks down the TechCrunch Early Stage: Marketing & Fundraising presentation from early-stage speaker Mike Duboe, partner at Greylock. This talk is split into 10 key points about growth, including tips on prioritizing retention, hiring for growth and more.

Eastlink Cloud Pvt. Ltd.
Tripureshwor, Kathmandu, Nepal


WooCommerce Extensions Which You Can Use to Enhance Your Online Shop

If you’re using WooCommerce for your online shop, then you’ve already taken one of the best decisions for your business. With WooCommerce, building your product or digital downloads shop, is quick, easy and typically quite cheap.

Now, want to take your store to the next level? There are plenty of WooCommerce extensions available that could give you the edge over the competition.The more you enhance your store, the better the experience you can create for potential customers. And the better the customer experience, the more your shop will earn.

Here are some of the best WooCommerce extensions we’ve found are extremely useful for pushing your business forward.

1. WooCommerce Currency Switcher

The Internet isn’t confined to just one country and if you want to sell more products, you shouldn’t either. With WooCommerce Currency Switcher, you can make it easy for your customers to pay in their preferred currency. You can have your prices converted in real time or set different price points for your products for different countries.

Currency Switcher can be added to any widget area and gives you the choice of either a drop-down menu, flags or a side switcher. The extension is able to use any worldwide currency including Bitcoin, and you can set the conversion rate manually or allow it to auto-update.Geolocation integration allows you to detect your visitors’ native currency and allows them to complete the checkout process in that currency. You can choose to set different prices for different countries or show the shopper the approximate cost in their country’s currency.You can install and use this extension for free, it provides support for two currencies without purchasing.

2. WooCommerce Product Filter

Realmag, the developer behind this product, bills its software as the number 1 selling product filter on WooCommerce extensions and when you look at the feature set you begin to understand why. WooCommerce Product Filter provides your customers with all the filtering options they could ever want, enabling them to locate exactly what they are looking for quickly and hassle-free. Shoppers can filter by categories, price, stock levels, sale items, ratings and many more.

On your side of the extension, you are able to fully customize how the filter works and choose from unlimited layouts. You can set filter presets and learn what your customers are searching for with filter analytics.The extension promises easy plugin integration and offers support through community forums, a knowledge base as well as offering premium support. If that isn’t enough, they have a no questions asked money back policy. With all this available in the extension, their number 1 status is understandable.

3. WooCommerce PDF Invoices

Invoicing is essential, but a tedious task, which this extension automates easily for you. It creates PDF invoices attaching them to your WooCommerce email, and sending them to your customer’s file storage service. It can also create PDF packing slips which can also be sent out to customers.

You have many different templates to choose from too, and if they aren’t exactly to your liking you can customize to suit your needs. There are many date format and invoice customization choices available to you. Add extra columns for discounts, refunds or whatever else you need.You can manually create invoices and packing slips as required. You have the choice of either using WooCommerce’s order numbering or use the sequential system within the extension. If these features weren’t enough to convince you, this plugin is very well liked and rated by its uses too.

4. WooCommerce Paypal Checkout

In 2018, Paypal’s total payment volume increased to over 578 billion US dollars. This represents an increase of 28% over the previous year and shows why you should include Paypal integration in your WooCommerce shop.

The Paypal Checkout extension (an official WooCommerce extension) has been created to streamline the payment process, reducing the chance of the customer making an error and making purchasing easier. The fewer steps involved in the checkout process the better, as it gives your customers less opportunity to abandon their cart.This extension bypasses most of the standard WooCommerce checkout, completing the purchase through Paypal.

5. Facebook for WooCommerce

People spend an inordinate amount of time on Facebook and this extension allows you to better sell to people on the social media site. Showcase your products on your business page and drive them to your shop.A single click allows you to sync your product catalogue with your Facebook shop.

You can highlight your best selling products on Instagram as well as Facebook and even tag them in photos if you want. Get organized by placing your products in appropriate collections. All of this is done in a mobile compliant format, so your products still look good on the small screen.If you run Facebook ads, this extension will help you get the best out of your campaigns. Use your Facebook pixel to grow your audience and reach those groups most interested in your products. Re-target previous visitors to your site on Facebook.Monitor your conversions to see how well your ad is performing. Optimize your advert towards people who are more likely to add to cart and complete their purchase.

6. MailChimp for WooCommerce

The well-known email marketing platform that is used by over 17 million users has developed an extension to integrate their service with WooCommerce. If you use MailChimp this extension gives you the opportunity to improve your marketing strategy.

Their WooCommerce extension allows for your customer’s purchase information to seamlessly sync with your MailChimp account. This gives you the power to present a follow-up marketing email after a customer has purchased, automatically. You can recover abandoned carts, recommend products and send out targeted campaigns. And do all this for free.The extension also gives you the ability to automatically generate a popup form which gives your store’s visitors the chance to become subscribers. Send out emails which include WooCommerce discount codes and other automation. Highlight a particular product that you want to promote, with customizable landing pages as well.

7. Order Delivery Date for WooCommerce

An important part of running a successful store is getting return customers. One way to improve your customer retention is by improving your customer’s purchasing experience. If someone is able to choose the delivery date of their purchase, it removes another possible roadblock that could cause cart abandonment.

The developers of this extension make the claim that simply allowing the customer to choose a delivery date, actually reduces cart abandonment by 50%.You can modify the extension to disable days which you don’t deliver, set the minimum delivery in hours and set non-delivery for holidays. You can also limit the number of orders per day and disable delivery for virtual products.The extension is well supported and if it really does reduce cart abandonment for you as they claim, the Pro version will definitely be worth the upgrade. The Pro version gives both you and the customer more options, including setting a delivery time as well as a date.


Operating an eCommerce shop can be difficult, but implementing some of these WooCommerce extensions should make a marked improvement in your workload. They should also greatly streamline and improve the customer’s shopping experience in your store.

Along with using the WooCommerce extension, the hosting service your eCommerce shop uses is equally important. If you build your website on the WordPress platform like us, then WordPress Hosting is the best choice for your eCommerce shop. Combining the best hosting service and WooCommerce extensions will naturally bring an improvement to your eCommerce shop.

Eastlink Cloud Pvt. Ltd.
Tripureshwor, Kathmandu, Nepal


Ways to Better Market Your WordPress Website

You’ve spent a lot of time and effort building your WordPress website, but how do you get the word out to visitors? Here are 8 tried-and-test ways to market your website and grow your audience!

1.Use the Hustle Plugin to Help Convert Visitors

Hustle is a plugin offered by WPMU Dev that helps you turn visitors into subscribers, leads, and customers.Sure, you could go the manual route, so to speak, and create all of the visuals you need to grab your visitors’ attention. But, with WordPress, there’s likely a plugin that will make the process easier.

With Hustle, you can create and display appealing pop-up and slide-in messages, as well as prompts for the user to visit your social media accounts and opt-in to your email list. It comes with animations that you can use, so you don’t have to bring your own visuals.If you want to encourage your visitors to share your content, you can take advantage of the easy-to-use social share icons provided by Hustle. You can style these icons to match your website.

To make sure that your work is effective (or not), you can see which users see what aspects of your marketing campaign. You’ll get up-to-date metrics on what was shown to whom and what that user then did with the information.

All in all, the Hustle plugin for WordPress makes it easy for you to display information to your user and encourage them to take the next steps, whether it is to sign up for your email list or to share one of your website’s pages with their social followers.

2. Run A/B Tests on Your Website to See What Works

Just because you think something will work doesn’t mean that it actually does. By running A/B tests on your site, you can find the wording, designs, and calls-to-action that resonate best with your visitors. Leave no stone unturned; titles, link text, images, the content displayed in your pop-ups and slide-ins — everything should be fair game for A/B testing.

Just because something is the default on WordPress (e.g., the sidebar is located on the right or the comments box is a certain size) doesn’t mean that it’s the best way to do it. WordPress is infinitely customizable, so why not customize it so that it appeals as much as possible to your visitors?

3. Make It Clear What You Want People to Do

Tell your users what you want them to do.

Rather than letting users “guess” as to what their next steps should be, consider being explicit. Show pop-ups or slide-ins that encourage users to sign up for your email list (possible in exchange for something, such as protected content or a product discount). Add calls-to-action at the bottom of your blog posts or product descriptions. Design your webpages so that there’s only one thing the user should do at that point (e.g., add the product to their cart).

We’re guessing that you want people to actively engage with your WordPress site, not just passively take in its contents and do nothing else.

4. Improve your SEO

One of the biggest drivers of traffic to your website is a search engine. As such, Search Engine Optimization should be a key part of your marketing strategy.

The following three steps are low-hanging fruit that you can take advantage of almost immediately.

  • Make Sure Your Website is Responsive

One of the biggest sources of traffic for many websites is Google, and to take advantage of this, you need to make sure that your website is findable by the bots Google uses to “crawl” the internet and index websites for easy access whenever someone searches for a term relevant to your site.

Google prioritizes mobile-friendly websites over those that aren’t, so to improve your chances of landing on the search engine giant’s front pages, make sure that your WordPress theme is responsive/mobile-friendly. Look for options that are marked as such, but be aware that you may need to make some manual tweaks even with those that claim to be “mobile-friendly” to improve your results.

  • Make Sure Your Website is Fast

Not only do search engines care about how fast your website is, but users also don’t like webpages that take too long to load. WordPress sometimes has the reputation of being slow — because it can be used for so many applications and by so many people (some with lots of technical knowledge, some not), there’s a lot that’s built-in to the platform that might not be helpful to you.

Here are some ways to improve how quickly your WordPress website renders for your users.

  • Compress your files so that the files that are sent to your users are as small as possible (and therefore get to the user as quickly as possible); you can do so by enabling Gzip compression
  • Optimize your images. A picture is worth a thousand words, but only if it loads quickly enough for people to see it. Choose the best format for your usage scenario, reduce the image’s size, and compress it
  • Minify your CSS, HTML, and JavaScript — remove any white space, comments, and other elements that appear in your files but do not affect the behaviour of your code; remember, the smaller your files, the better
  • Avoid redirects; sometimes, redirecting users is necessary (if you change URLs, you’ll want users to find your new site, not see error pages saying the page they want can’t be found), but redirects take time
  • Create an XML Sitemap

An XML Sitemap is a list of all the pages on your website. What this does is help the search engine know exactly what pages are available and what content is available on those pages. These are great for you to help Google help your visitors find what they’re looking for.

WordPress will generate a sitemap for you automatically, but there are plugins, such as the Google XML Sitemap Generator, that creates better ones.

5. Take Your SEO to the Next Step with SmartCrawl

The previous three steps on improving your SEO are great beginner steps, but there is so much more. Rather than tackling these on your own, we recommend a full-featured tool, such as SmartCrawl, to help improve your website as much as possible.

With SmartCrawl, some of the things that will take your WordPress website to the next level in terms of SEO include:

  • The ability to create regular reports so you know how your SEO efforts are succeeding (or not)
  • Managing how your website’s title and description appear in search engines (based on your keyword research, which SmartCrawl helps with)
  • Managing your website’s content sharing on social platforms
  • Analyzing your individual pages to identify how it can be improved
  • The ability to automatically linking relevant pages so that users stay on your website and see more content (one of the factors Google considers is how long people stay on your web pages)

6. Protect Your Website

Last thing: now that you’ve put all of that work into your website, you will need to protect it. After all, nothing will kill the marketing momentum you gain and your customer’s trust in you than to get your website hacked.

One way to improve the security of your WordPress site immensely is by using Defender. Defender is a plugin that protects you from malware and those seeking unauthorized access to your website’s back-end, puts a firewall around your site, and scans and monitors for threats.

Wrapping Up

Building a WordPress website is an investment for sure, and to get the most out of your investment, you’ll want to market your website, drumming up as much traffic for it as possible. In this article, we covered eight techniques you can implement to drive as many visitors to your website as possible.

Eastlink Cloud Pvt. Ltd.
Tripureshwor, Kathmandu, Nepal


Here’s How to Start Your Web Design Business Now

Maybe you’ve been building websites for fun, and you’re darn good at it. Perhaps you’re the developer your colleagues always ask for design suggestions. Or maybe you’ve just visited too many websites with janky layouts, fonts and UX—and you know for a fact you can design sites that are much better. If this is you, it may be time to start your own web design business. In which case, you may want some guidance on business setup.

1. Draft your business plan

Here are a few free business plan options:

  1. The One-Page Business Plan from The $100 Startup is fast, easy and focused on the basics.
  2. The Business Model Canvas is another one-page planning tool, but this one is visual—perfect for someone with a design mindset.
  3. Want a more substantial plan? Visit this Small Business Administration page and click See Rebecca’s Plan for an 8-page business plan template.
  4. Want to launch a web design startup with a loan or investor cash? You’ll need the kind of detail this 34-page SCORE business plan template provides.

Even if you’re not applying for a business loan, it’s a good idea to write down your plan so that you can refer to it and stay on target, so you’re not tempted to take on any old clients that come along.

2. Plan your technology and tools

You may already have a computer and design software that can handle commercial projects, but you’re going to need more stuff to run your business. We’re not saying buy anything new just yet (wait until you set up your business bank account), but you’ll want to build your tools list early so you can test your options, create a budget and look for good deals.

What kind of hardware will you need for your business? In addition to a computer, a good monitor or two and the usual peripherals, you may also need:

  • A digital drawing tablet and stylus
  • A digital SLR camera (plus a tripod, lights, a mic and a green screen)
  • A scanner
  • A printer
  • A laptop or secondary desktop in case something goes wrong with your primary machine
  • An uninterruptible power supply to save you from outage-related data loss and remote meeting interruptions

3. What about software and apps?

Even if you already have design software that you love, it’s worth checking out free trials of the competition to see what’s available. And design software is only one part of what you’ll need. Think about what apps or services you want to use to:

  • schedule client appointments
  • communicate with clients
  • host video calls
  • manage and share your project workflows
  • handle accounting
  • invoice clients and get paid

Read reviews, check out free trials, make sure you understand the pricing and find out how you can export your data if you ever decide to switch to another app or solution provider. Your future self will thank you.

4. Set up your web design business

You’ve got a business plan, a target customer base, and a list of the tools you need to begin. Now it’s time to make your web design business a reality, which starts with deciding what kind of business structure you want. You can get the full rundown at the SBA website, but in general your options are sole proprietorship, partnership, limited liability company (LLC) or a corporation.

Once you know how you’ll structure your business, it’s time to:

  • Register your business name with your state controller’s office, to make sure it’s not the same as another business in your state.
  • Get a state tax ID for your business.
  • Get an employer identification number (EIN) from the IRS website.
  • Apply for your city, county or state business permit, even if you’re working out of your home.
  • Research the business account options available from your bank or credit union. Most offer free or low-fee options for small businesses.
  • Take your EIN from the IRS and your state or local permit to your bank or credit union and open your business checking and savings accounts. Move some money into there for business expenses so your accounting and taxes are easy to handle.

5. Create your web design portfolio website

Now that your business is legal and you have the tools you need to work for clients, you need some clients. For that, you need a portfolio website that shows off your best work, whether that’s sites you’ve designed for yourself, friends or past customers.

You’re a web designer, so you probably don’t need any tips on making your portfolio look great. But to make sure you’ve got the content bases covered, you can check out our guide to creating a portfolio site.

6. Make your marketing plan

Just fire up social media, right? Well, kinda. You’ll get more results from your social media efforts if you plan your posts to drive traffic to your website. It also helps to create a content calendar for your social accounts and your portfolio site’s blog, if you have one, so you’re not scrambling for content or going weeks between posts.

You’ll also want to encourage site visitors to sign up for your newsletter. Set up your email management tool (like Constant Contact) to make sure they get a welcome email and all your updates. Want to do some serious forward planning? After you have your email system set up, look for a customer relationship management (CRM) program that fits your budget and integrates with your email marketing manager.

This will seem completely over the top when you’re getting started, but you’ll thank yourself later when your web design business is growing and you have a lot of current, dormant and prospective customers you want to stay in contact with to grow your business.

7. Find peers and mentors

You may be a solopreneur but you’re not alone. You can learn how to run your business better with free advice from the SBA’s SCORE mentor program for small businesses. You can tap into local digital creative groups and the NYC-based Freelancers Union for details on how to manage clients, contracts and the challenges of freelance life. That’s the process in a nutshell. Are you ready to start your web design business? Check out our HostGator PRO hosting plans, including our white-label reseller plans so you can offer branded hosting to your design clients.

Eastlink Cloud Pvt. Ltd.
Tripureshwor, Kathmandu, Nepal


Site Running Slow? How to Use GTmetrix to Boost Performance

Why is site speed important?

Site speed is one of the most critical website metrics. Here are some of the main reasons why it’s critical to make sure your site is speedy:

  • Human attention spans are short. We already know the average human has a lower attention span than a goldfish—squirrel! To quantify this, most people will click out of your website if it takes longer than 2 or three seconds to load.
  • Site speed affects SEO. Google has over 200 ranking factors to determine how to prioritize your content in the SERPs, and site speed is one of them. If your site loads quickly, Google favors you. If it doesn’t, good luck getting searchers to find your website.
  • The faster your site, the better the UX. Let’s say users stick around and wait for your site to load. That was super nice of them. However, it will be difficult to keep them on your site if it takes 100 years for each page to load. The faster your page loads, the more pleasant the user experience.

Now that you know why site speed is important, let’s talk about a tool that will help you check your site speed: GTmetrix.

What is GTmetrix?

GTmetrix is a site speed check tool that shows you how fast your website is loading.

This tool allows you to check how your site is loading on a desktop and across mobile devices, including different types of mobile devices.You can also check how your page loads from 65 servers in 22 locations around the world. This is an excellent feature if you are receiving traffic from a specific location and want to make sure your site is up to snuff.

Our customer support team often uses this tool to find out if there’s a specific code or site element causing the site to run slow.

The good news is you don’t even need HostGator’s customer support team to find out your page load speeds. You can check it yourself using the same tool.

How to use GTmetrix to increase site speed?

The good news is you can test basic page speed elements for free in GTmetrix. There are a couple of different ways to do this.For a quick test, head over to and enter your URL into the “test your site” box
Once you press “test your site,” GTmetrix will run a quick analysis and return your results.

You’ll notice the free account sets the default location to Vancouver, Canada and the default server to Google Chrome.

You’ll see the following information:

  • GTmetrix grade. This gives you an overall score that evaluates site performance and structure.
  • Web vitals. This includes things like how long it takes for your largest bit of content to load, how much time is blocked by scripts, and CLS.
  • Speed visualization. The free tool also offers an intervaled capture of your page load, showing you what elements appear and when.
  • Performance. Performance metrics include things like speed index, time to interactive, and largest contentful paint.
  • Structure. If you click on the “structure” tab, you’ll see an in-depth audit of everything related to your site’s structure and the impact it has on load time.
  • Waterfall chart. Another tab shows you a request-by-request visualization of the page load. This chart can be a bit difficult to interpret at first, but don’t worry. GTmetrix offers a tutorial on how to read the chart.
  • Report history. This includes basic historical data.

These are the tools you have access to if you simply visit the main page and type in your URL.If you want additional access, you can get it by creating a free account. Once you login to your free account and run a page test, you’ll have access to additional tools, including:

  • Locations. A registered free account lets you set locations in Dallas, Hong Kong, London, Mumbai, Sydney, São Paulo, and Vancouver.
  • Devices. When you register for a free account, you can also test from additional devices including Chrome (Desktop) and Firefox (Desktop) for free.
  • Connection speeds. This free feature lets you test various options from Broadband down to 56k.
  • Historical data. You’ll get more historical reports and be able to add notes and download data.
  • Video. When you log in, you can record a video of the page loading and identify bottlenecks.

Remember, with the free account, you can only test one page a day.To access these additional features, you can click on the “Sign up” box on the top right corner of the main page.

Once you’ve created your account, the process is similar. You enter your site in the URL box, click the “Analysis Options” box to select additional options, and run your test.

When selecting your options, it’s best to select the location nearest to you, and “Broadband fast,” since most people have speedy broadband.Once you run your test, you can dive deeper into all the different results available to you on the registered free plan.

For most website owners, it’s sufficient to use the free tool, but it is worth it to register for a free account to get access to the additional tools.If you own a larger website, host other websites and want to test site speeds, or need additional options (e.g., locations, devices, etc.), then look into the paid plan.

Eastlink Cloud Pvt. Ltd.
Tripureshwor, Kathmandu, Nepal


Microsoft acquires CloudKnox Security to offer unified privileged access and cloud entitlement management

At Microsoft, we are committed to supporting organizations in their digital transformation and helping them to deliver secure and seamless experiences. Since IT modernization often spans multiple clouds, cloud security and identity are top of mind for most of our customers. Modern identity security needs to protect all users and resources consistently across multi-cloud and hybrid cloud environments. Today, Microsoft is taking a significant step toward this goal with the acquisition of CloudKnox Security, a leader in Cloud Infrastructure Entitlement Management (CIEM). CloudKnox offers complete visibility into privileged access. It helps organizations right-size permissions and consistently enforce least-privilege principles to reduce risk, and it employs continuous analytics to help prevent security breaches and ensure compliance. This strengthens our comprehensive approach to cloud security.

As organizations adapt to hybrid work and more and more cloud services are deployed, new service entities that collaborate and exchange data without human interaction, such as virtual machines and containers, are proliferating. The growth of these service accounts and identities and their increasing volumes of permissions, privileges and entitlements exposes organizations to new attack vectors. Left in blind spots or uncontrolled, these permissions leave business critical systems open to infiltration and disruption. High-profile breaches demonstrate how quickly bad actors can move laterally by exploiting misappropriated privileged credentials.

While organizations are reaping the benefits of cloud adoption, they still struggle to assess, prevent, enforce and govern privileged access across hybrid and multi-cloud environments. Even if they piece multiple siloed systems together, they still get an incomplete view of privileged access. Traditional Privileged Access Management and Identity Governance and Administration solutions are well suited for on-premises environments, however they fall short of providing the necessary end-to-end visibility for multi-cloud entitlements and permissions. Neither do they provide consistent identity lifecycle management or governance in multi-cloud and cloud-native environments.

In January, when I shared the five identity priorities for 2021, I stressed the importance of a Zero Trust security approach that verifies explicitly, grants least privileged access and always assumes breach — with identity as your first line of defense. As the corporate network perimeter disappears, it’s crucial to establish a strong cloud identity foundation, so you can enforce least privileged access to protect business-critical systems while improving business agility. We’re committed to making it easier to enforce least privileged access for all user and workload identities.

The acquisition of CloudKnox further enables Microsoft Azure Active Directory customers with granular visibility, continuous monitoring and automated remediation for hybrid and multi-cloud permissions. We are committed to providing our customers with unified privileged access management, identity governance and entitlement management including:

  • Automated and simplified access policy enforcement in one integrated multi-cloud platform for all human and workload identities.
  • The widest breadth of signal-enabling, high-precision machine learning-based anomaly detections.
  • Seamless integration with other Microsoft cloud security services, including Microsoft 365 Defender, Azure Defender and Azure Sentinel.

Our acquisition of CloudKnox, like our recent acquisition announcements on RiskIQ and ReFirm Labs, shows our focus and execution in acquiring, integrating and expanding the strongest defenses for our customers — from chip to cloud — backed by more than 3,500 defenders at Microsoft and the more than 8 trillion security signals we process every day. Microsoft is uniquely positioned to help empower and defend the future of hybrid work and multi-cloud environments, providing essential visibility, control and monitoring Zero Trust demands.

We’re excited to bring the CloudKnox team and technology to Microsoft and our joint customers and look forward to their contributions. We’ll share more information as we integrate CloudKnox with Microsoft’s identity, security and compliance solutions.

Eastlink Cloud Pvt. Ltd.
Tripureshwor, Kathmandu, Nepal


What Is an SSL Certificate? (and Why Your Website Needs One)

An SSL (secure sockets layer) certificate is a small data file that provides an extra layer of security between a website and a browser. An SSL certificate both serves to authenticate the website’s identity, and to encrypt any information provided through the website. Both of these functions are important security measures to thwart hackers that may want to take over the website, or intercept information your visitors provide during the checkout process or in a form.

How Does SSL Work?

Anytime you view a website, the server that website lives on and the browser you use work together to display the web page you’re on. SSL is a type of encryption that occurs in the connection between the two. A web browser knows how to read the SSL certificate on the site in order to authenticate the website’s identity, and SSL encryption ensures that any information shared between the server and browser is scrambled so that no third-party can access it.

What Information Does an SSL Certificate Contain?

In order to communicate the information a browser needs, SSL certificates contain information that helps verify the website. What specific information is contained varies based on the type of SSL certificate you get, but it often includes:

  • The website’s domain name
  • The person or organization the SSL certificate was issued to
  • The certificate authority that provided it, and their digital signature
  • The date the certificate was issued, and the date it expires
  • The certificate’s public key, which is half of the equation for encrypting and decrypting data. The other half, the private key, is kept under wraps.

Why Your Website Needs an SSL

An SSL certificate has long been essential for eCommerce websites that process payments, but it’s becoming expected for all types of websites now. Making sure your website has an SSL certificate is well worth it for a few main reasons.

1. SSL certificates improve security

The main purpose of an SSL certificate is to make your website more secure. This is especially important for any type of website that collects sensitive information, such as:

  • eCommerce websites that require customers to provide credit card information, as well as details like their name and address
  • Medical websites that ask for and share private data with patients
  • Any website that requires a login—since people will be creating passwords that need to stay private
  • Any website with a form they ask people to fill out, especially if it asks for personal information like last name, phone number, birth date, or where the person lives

All of that information can easily be used against your visitors if a hacker intercepts it. Providing encryption is crucial to keep your visitors safe.

2. SSL certificates earn visitor trust

Keeping visitors safe is the right thing to do from a moral perspective, but it also helps your business gain the trust of your visitors. Most savvy internet users now know how to recognize the signs of a site that has an SSL certificate (even if they don’t know it’s called that). If you want people to feel comfortable providing information to your brand or making a purchase through your website, you have to prove you’re trustworthy first. And SSL is one of the best ways to do that.

3. SSL Certificates boost SEO (search engine optimization)

When you have an SSL certificate, your website starts to show HTTPS at the front of the URL rather than HTTP. Google has said outright that HTTPS is a ranking factor. It may not be as powerful for SEO as creating amazing content or building links, but it still matters. If you care about being found on Google, having an SSL certificate is important.

4. SSL certificates prevent scary error messages for your visitors

Many browsers won’t take users directly to a website that doesn’t have a current SSL certificate. Instead, they’ll see a scary error message warning them that the site isn’t safe. Most of these error pages will include the option to proceed to the site anyways, but with how concerned people (rightfully) are about data privacy and identity theft—why would they proceed after seeing a scary warning like that? Without an SSL certificate, you could lose a lot of visitors before they ever get to the site.

3 Different Types of SSL Certificates

While it’s now best that all types of websites get an SSL certificate, there’s still some variety in how much security a website needs based on the kind of information your visitors will be providing through it. You can therefore choose between three types of SSL certificates that each offer a different level of security.

  • Domain validated (DV). DV certificates verify who owns the site. They’re affordable and easy to get, but also offer the lowest level of security. If your website is simple and doesn’t ask users for any sensitive information, you can get the most basic benefits of an SSL with this certificate.
  • Organizationally validated (OV). For an OV certificate, the Certificate Authority (CA) which grants the certificate will check to confirm that your organization and domain validation are legitimate. It costs more and takes longer to get than a DV certificate, but it offers more security as well.
  • Extended validation (EV). If your website handles any sensitive data like financial information, an EV is the best type of SSL certificate to go for. To get an EV, the CA performs a more comprehensive review of the business, which means it takes longer than the other two types of certificates to get and is more expensive. But it offers the level of security you need for sensitive data.

How Can I Tell if My Website Has a SSL Certificate?

The easiest way to check if your website has a current SSL certificate is to pull it up online, and look at the address bar in the browser. You want to see two main things:

  • The letters https at the beginning of the URL
  • A little lock icon to the left of the URL

If those are there, then your website has a current SSL certificate. Congratulations! In most browsers, you can find out more information about the certificate you have by clicking on the lock icon.

How to Get a Free SSL Certificate

If your website doesn’t currently have an SSL certificate, then you’ve got no time to lose. If you have a Eastlinkcloud web hosting plan, good news: you get a free SSL certificate with your subscription. You can find step-by-step instructions on how to enable your free SSL certificate in our video tutorial on the subject. It’s quick and easy, and will immediately increase your website’s security and trustworthiness.

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