It is wishful thinking if we believe that a single application is an answer to all businesses queries on data analytics. While Google Analytics is one of the best analytics platforms on the market today, it might just so happen it doesn’t fit your bill. Maybe you’re just a beginner and all you want is a simple user-friendly option, not that Google Analytics isn’t that. But you get what I’m trying to say, don’t you? After all, you did search for alternatives to Google Analytics.
Bottom line is, we understand that though there might be some of you who may argue that Google Analytics is the best – we cannot simply claim others aren’t.
To cut the long story short, out of the numerous web analytic tools available today, we’ve compiled a list of the 5 best Google Analytics alternatives for your website.
But, whoa wait – before we check these out – let us do a quick recap of what web analytics is and its purpose.
What is Web Analytics?
Web analytics is the measure and investigation of data on your website pages to understand the user behaviour on your website.
For instance, these insights include measuring how many users visited a particular page on your website, how long they stayed, did they exit or navigate to a different page on the website, the links they clicked, and so on.
If you run a business, this is crucial as you can even measure the conversion rate – i.e did any of your users make a purchase or sign-up on your website.
Purpose of Web Analytics
Simply put, web analytics helps you with the following:
- Improve your user experience and engagement
- Understand user behaviour to optimise your website for higher conversions
- Develop strategic goals and metrics to achieve desired results
By now, you must have understood that Google Analytics is one of the tools that can help you track and measure goals for your website and improve the conversion rate.
However, if for any reason you wish to use an alternative. Here are the 5 best Google Analytics alternatives according to us.
Woopra offers website analytics to track, analyse and visualise every customer touchpoint focusing on their journeys, trends, people, retention and automation. This in-depth analysis helps them provide key insights of how to improve customer experience, engagement and retention. Along with this, they even offer over 50 one-click integrations such as Google Ads, Salesforce, Mailchimp, Zendesk, and more to provide data-driven analytics in one place.
It is priced at a free-90 day trial post which if you want to continue using you need to upgrade to the Pro plan that costs $999/mo. Sure it is expensive, however, with features like advanced analytics and real-time stats for websites, as well as, mobile applications, live chat systems, and emails it is well worth the money invested especially if you are a SaaS entrepreneur.
FoxMetrics is an advanced data analytics tool that goes one step ahead in comparison with what Google Analytics offers. They offer custom data models wherein the data is stored in a data warehouse and reports can be generated with the help of SQL.
Their ‘Solo’ basic plan is priced at $199/mo. This plan is effective if you only have one website and are just starting out, however, if you have multiple applications then their upgraded plans are a better option. In fact, they currently offer free plans for startups, minority-owned, education, and non-profits. All you need to do is sign-up. If your goal is to track actionable data and you have technical knowledge then this is the tool for you.
Clicky is a tool that prides itself on providing real-time tracking stats of what your customers do on your website. It is a traffic tracking tool that helps your track engagement in real-time with the use of heatmaps, uptime monitoring and more.
Moreover, it even offers features like detailed segment data, spam referrer and bot filtering. When it comes to pricing Clicking offers both a free and a premium version starting at $9.99/mo. Overall, this is one of the simplest and most effective alternatives to Google Analytics.
Kissmetrics is another popular visitor tracking tool for your website. It offers a powerful funnel analysis to understand customer behaviour and tools to automate customer engagement. Moreover, they provide different solutions to SaaS and e-commerce companies based on what works best for each type. In fact, you would be surprised to know that their value proposition is comparing themselves to Google Analytics directly, ‘Your site is about people, not sessions. Your data should be too.’
They do not offer a free version but you can request a demo before deciding if the platform is suitable for your needs. When it comes to pricing their starter plan for both SaaS and e-commerce starts at $299/mo and can be billed annually at $2,699/yr with a 25% discount.
Mixpanel analytics works on the principle that the actions that a user takes on your website are more important than tracking just the website page views. With Mixpanel you can generate user flow reports that map how the users navigate on your website, how your product is used i.e which product is popular and which isn’t, where and why do the user’s drop-off in this funnel, and the users that are retained.
They offer a free version, a premium Growth version priced at $17/mo, as well as, a custom Enterprise plan.
Get Set Analyse
The right analytics tool can help you plan and strategise your marketing activities better, in turn, helping you understand users more closely and retain them. All in all, it can help you grow and scale your business with valuable and actionable insights.
Although Google Analytics is a wonderful tool, if you have decided to go with another we hope that these alternatives to Google Analytics helped you narrow down your search.
If you have any questions or suggestions, feel free to drop a comment below. Also, head to our Marketing Blogs category to stay updated about the latest trends and tips from the world of marketing.