There is a saying , viral success doesn’t happen overnight. If you want to use viral marketing to your benefit, prior data analysis and audience analytics can help a lot.
Let’s take a look at a few tips on how to do viral marketing properly and make sure your efforts don’t go to waste.
1. Choose the Channel for Targeting
It’s no secret that social media platforms are the best place to go viral. But when it comes to this point, not all social media platforms are created equal.
The choice of the platform for your viral marketing efforts will depend on where you have your most active audience.
When choosing the platform for your viral marketing campaign, keep in mind that your audience on this platform will be the first to receive your content and spread the word about it. And, the more active this audience is, the faster your content will go viral.
2. Use of Social Data to Find the Right Content
First and foremost, you should consider the goal of your business and product in general. Having a clear image of how you want your brand and product represented online can give you general ideas for viral content.
However, product goals are not the only factor to determine the type of content to be used in your viral marketing campaign. Since your audience will be the first to spread the word about your campaign, they need to fall in love with it. Thus, you need to consider their content preferences.
The most effective way to study your audience’s preferred content types is through social data they share through social media – their likes, shares, content, and general feedback.
3. Take Advantage of a Viral Trend
There is one common characteristic feature of all viral content – it always follows a certain trend.
Remember the viral debate about the dress that changed its colour depending on the light, and no one could tell for sure whether it’s blue or white? Tide took advantage of this trend back then and turned it into a tweet that got very popular:
Image credit: Tide
So, if you want your content to go viral, you constantly need to be on the hunt for current internet trends.