Your website should evolve as your business develops to be able to meet the expectations of your consumers.
You need to take steps to review, refresh, and enhance your website to ensure all processes are going according to your business strategy.
Keep reading to discover:
- Why you should spring clean your website
- Eleven tips for refreshing and enhancing your website
Why You Should Spring Clean Your Website + 11 Effective Tips
Regardless of any automatic updates, there are several important reasons you should review and refresh your website. Here are some of those reasons and eleven effective spring cleaning tips.
Update Your Website With Changing Processes in Your Business
As your business expands, you need to ensure your website is up-to-date with changing processes and strategies. Here are some ways you can do so.
- Update Software and Plugins
The constant alert to update a new plugin can be exasperating. However, these updates improve your website security, speed, and user experience and provide additional features for your website.
Check if any software update is available. Download any new versions to make sure everything is up-to-date.
- Update Design and Features
Give your website a fresh look that fits your brand voice better. Three-quarters of a website’s credibility comes from its design.
To stand out from your competitors, you should give your audience a worthy impression of your business in the form of an attractive website. You can hire a website designer if it’s not your zone of expertise.
- Ensure Third-Party Website Apps Function Correctly
Be sure your website’s third-party apps and extensions are functioning correctly. These include your social media accounts, payment gateways, RSS feeds, on-site analytics, and engagement trackers.
Improve Your Website’s Search Engine Optimization
Search engine optimization (SEO) plays a significant role in a website’s growth. Here are some spring cleaning tips to boost your website’s ranking factors.
- Add Internal Links
Add more relevant internal links to your website content and pages to broaden your audience’s knowledge about a particular topic, and rank higher in search engines.
Link your past posts to your latest content as well to increase website sessions and engagement.
- Confirm Mobile-Friendliness
Since 2015, Google has been ranking websites based on how mobile-friendly they are. So, make sure your website is mobile responsive.
After every redesign or feature addition, check to see how it appears on mobile. After all, 72% of users have a higher probability of returning to your website if it’s mobile-friendly. Make sure your website is as attractive and easy to navigate on mobile as it is on desktop.
Boost Traffic, Engagement, and Conversion Rates
Refresh and enhance your website for increased traffic, engagement, and conversions with these tips.
- Check Your Analytics To Uncover Any Issues
Go over your website analytics to find out if any of your pages, forms, design, or content are experiencing issues. You can also check which pages are performing the best and where your website traffic comes from to help build a results-driven marketing strategy.
- Review Your Website For Broken Links
When you change your webpages’ permalinks, edit them where they’re linked and replace them with new links. Remove them entirely if the old links no longer exist.
If a visitor lands on your website through your links and finds a 404 error page, there’s a good chance they won’t revisit your website.
Regularly check for broken links, and fix them accordingly.
8. Proofread Website Content
When creating copy or content for your website, some errors might slip through and glare at your audience.
Take the time to review and properly proofread your website content to catch typos that escaped the first time.
9. Audit Your Content
Content audits provide relevant insights you can apply to boost your content strategy. Perform a content audit to:
- Know your best-performing topics and content
- Measure analytics to see the kinds of content your audience wants from you
- Find out what posts to repurpose and update
10. Create Compelling Calls-to-Action
Ensure your calls-to-action (CTAs) are clear and persuasive. Put them in attractive buttons, and make them clear, direct questions.
Your CTAs should be visible and strategically placed to convince your audience to take the necessary actions you want them to take.
11. Check Website Speed
If your website takes more than three seconds to load, 40% of users will leave it. This means having a fast website is key to keeping your audience on your page and converting them.
Website speed also plays a crucial role in determining your website ranking on the search engine result pages (SERPs). The faster your website loads, the better your chances of ranking higher.
You should check your website load speed for both mobile and desktop versions often and fix problems accordingly.
Spring cleaning your website will make it become a faster, more secure, and highly-converting tool for your business.